Google +1, the social recommendation feature that lets users indicate their favorite pages, is picking up steam. Google is continuing to push the feature – in both its webmaster button form and the social search results connected to +1s – by releasing the feature in numerous additional countries.
+1's Increasing Momentum
The thought that Google +1 was part of a larger social construct has gained both more weight and some contradictory evidence with the release of Google+ – the actual Google social site that we've been bleeding for over the last year (editor's note: check back for more coverage on Google+ later today on Search Engine Watch). While +1s are likely to get an integration with the Google social network, much in the same way that Facebook Likes are integrated with the Facebook news stream, the +1 feature is also meant to stand alone.The +1 experiment started in March, webmasters got the button to add to their site earlier this month, Google has since added a +1 button to numerous properties (such as product pages and Blogger widgets), +1 counts – some of which are localized – are appearing in search results, and the product is continuing to gain momentum. As part of that snowball effect, Google is spreading +1 around the world.
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