Sour Taste For Brits As Denmark Bans Marmite

The yeast extract spread falls foul of laws prohibiting the sale of foodstuffs fortified with vitamins.
Importers have also been told they will no longer be able to bring the black stuff into the country.
The ban is part of a law which was introduced in 2004.
It is not clear why Marmite escaped then, but it has now come under the microscopic eye of the Danish Veterinary and Food Administration.

Marmite trades on the notion that you "love it or hate it"
The yeast extract spread falls foul of laws prohibiting the sale of foodstuffs fortified with vitamins.
Importers have also been told they will no longer be able to bring the black stuff into the country.
The ban is part of a law which was introduced in 2004.
It is not clear why Marmite escaped then, but it has now come under the microscopic eye of the Danish Veterinary and Food Administration.

The ban is ridiculous and it has really annoyed me and my British mates living here.

Briton living in Denmark

Other famous stalwarts of the kitchen cupboard that have been banned include Horlicks, Farley’s Rusks and the Australian yeast extract Vegemite.
Marmite is thought of with affection by many Brits and is something of a comfort luxury food for expats abroad.
The mixture was originally a by-product from the brewing of beer and was invented at the beginning of the last century.
Britons in Denmark have reacted angrily and see the move as a personal attack on them and their way of life.
Businessman Derek Morris who lives in Copenhagen told Sky News that, as a joke, he had considered divorcing his Danish wife in retaliation for the ban.
"It is not really that serious," he added.
"The ban is ridiculous though, and it has really annoyed me and my British mates living here.
"There is not much we can do except organise Marmite runs back to the UK."
Marmite is a divisive product and even trades on the notion that you either "love it, or hate it".
The Danish government it seems does not love it, and will not be changing its mind.
The ban has left a bad taste on Twitter, with many users suggesting that the UK should respond by banning Lego, Carlsberg and Danish Bacon.
Outside the expat community, the ban has had little impact.
Not many Danes had even heard of Marmite.
Marketing Director, Ole Sahlholt, from Espergaerde which is a small town north of the Danish capital said it was not "a big deal".
"Danish people do not eat it much so the government can do what it wants when it comes to Marmite."
Denmark's Food Ministry has so far refused to be drawn on the controversy.
The 2004 legislation was originally introduced to protect consumers from overdosing on too many vitamins and nutrients.