Sunday, October 23, 2011

UPDATE: Summit Reacts To Milla Jovovich Ripping Via Twitter ?Musketeers? Marketing

post thumbnail UPDATE: Hollywood was buzzing Friday�when actress�Milla Jovovich�took to Twitter to bitchslap Summit Entertainment over the promotion for Three Musketeers 3D. Jovovich texted that the film wasn?t marketed as a ?fun family film? and that Summit is ?resting on their laurels? because of the Twilight franchise and ?making no effort? for her film. (See below). So I asked Summit last night what it thought of Milla’s accusations, and an executive pointed out that the actress had been up in Canada shooting the next Resident Evil installment “and working 15-hour days and probably didn’t see the campaign. She doesn’t know what she’s talking about and we don’t know where she’s coming from.” On the other hand, Jovovich is married to Three Musketeers 3D director�Paul W.S. Anderson, so it’s hard to imagine she is completely clueless to how Summit marketed the film.�Nevertheless, Summit points to awareness in the 80s as a sure sign that the movie was marketed adequately even if U.S. grosses were terrible. “Wouldn’t you think she would call us first about this? It’s frustrating. it’s not the right way to behave. If she has a problem then come to the studio and talk about it.” Milla was tweeting on her flight to Japan where Three Musketeers 3D is debuting at the Tokyo International Film Festival. I wonder if Summit will cancel her car ... Read More »

Source: http://www.deadline.com/2011/10/milla-jovovich-takes-to-twitter-to-rip-summit-over-three-musketeers-marketing/

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